How to apply reciprocity in marketing and get results 1

Reciprocity refers to a norm in social psychology that a person feels obligated to respond positively to another positive action taken towards them.

When I was working as a door knocker salesman doing fundraising for different charities in Sydney about back in 2010. We used to persuade donors to sign a contract to donate to charities on a monthly basis, but when we tried asking for donations from people who will receive Coles petrol vouchers in return, the sales went skyrocket.

Why is that? The reason is obvious.

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9 Thoughts Inspired by the best selling book E-Myth Revisited 0

1. Your mind is like your body, it’s yours to develop (Either strengthen it or weaken it)

2. Work on your business rather than work in it.

3. Are you a Technician, Manager or Entrepreneur? Both of them or all of them? Who do you want to be? What actions to be taken today?

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Why you can’t succeed in the connection economy? 0

Recently I have been watching the video interview between Seth Godin who is a best selling book author and marketing guru and Bryan from “behind the brand”. I remember this brand name rather than this name because the pronunciation of “brand” is very close to “brain” which is what I am interested in.

One of the questions that Seth got asked was “Why people failed”? The answers from Seth are:

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New year resolution is overrated. Focus on habits instead 0

On 11/01/2021 which was Monday, most of the office workers have returned to the work, and one of the questions we may get asked is ” Do you have new year resolution?

Here is the definition from Wikipedia

“A New Year’s resolution is a tradition, most common in the Western World but also found in the Eastern World, in which a person resolves to continue good practices, change an undesired trait or behavior, accomplish a personal goal, or otherwise improve their behaviour at the beginning of a calendar year.”

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